OBSESSED!!! It’s a completely different direction for Ketel One, but who doesn’t love a group of gorgeous men in what looks like armani? Yum Many people are still scratching their heads in regards to the Ketel One ad campaign created by the M&C Saatchi group. “Dear Ketel One Drinker Thank You.” ??? Thank you for what? Heaven forbid, but there’s not even a comma after drinker! I love it! Ad agencies are slandering the vodka company for these ads and its cracking me up. Kudos to M&C Saatchi for creating such a simple yet gossip-worthy ad campaign. These guys have captured the essence of marketing. Today, market placement isn’t about who has the most money. It’s about making your audience inquisitive by knowing about something amazing they haven’t yet discovered. Why do you think everyone is blogging? We’re a curious nation these days, and Ketel One has successfully played into this.
posted 2 years ago
